Canterbury businesses find ways to survive | Stuff.co.nz

MARTA STEEMAN AND TAMLYN STEWART

The impact of the earthquakes on Christchurch businesses has not been as bad as expected, a Statistics New Zealand report reveals.

The "Business demography" report released yesterday shows Christchurch's number of business sites was only 2.5 per cent lower in February this year than February last year.

The report compares the number of business locations or sites in February this year with February last year before the destructive February 22 earthquake.

Christchurch had 37,340 business sites in February last year and 36,420 in February this year. That is only 920 fewer business sites.

It's the same for the Canterbury region. The 63,470 business locations in February this year is only 960 lower than the 64,430 in February last year.

The number of employees in Christchurch was only 1600 fewer in February this year, at 184,000, than February last year. And in Canterbury there was a slight rise in the number of employees to 256,600.

But Christchurch has a lot more businesses in building and the construction industry and a lot fewer cafes, restaurants, pubs, tourism businesses and education services, the report shows.

The numbers of painting and decorating businesses rose more than a third in the year to February 2012 , the number of house building businesses increased 11 per cent and other construction businesses rose 14.5 per cent.

The number of cafes and restaurants fell 19 per cent and pubs, taverns and bars dropped 13.5 per cent.

Christchurch economist Robin Clements, of research house UBS, said he expected the impact to be a lot worse.

"That's what shocked me," Clements said.

Many businesses just got on with the job and set themselves up in all sorts of alternative locations.

It suggested the economic loss to the region was not as great as some of the "scaremongers" were suggesting.

Canterbury Employers' Chamber of Commerce chief executive Peter Townsend said the small decrease in business sites in Christchurch was in line with feedback from membership. The region was "still in pretty good shape and well positioned to engage in the rebuild."

The report gives more insight into the flight from the CBD. It shows about 18,200 fewer employees in the CBD in February this year - nearly 40 per cent fewer - and 1975 fewer business sites (about 34 per cent down) than February last year.

The western and southern suburbs took the migration from the centre.

They had an extra 16,710 employees in February this year, a 6 per cent increase, and an extra 1250 business sites.

FAST RELOCATION KEPT QUAKE-HIT FIRMS ALIVE

Winning the race to find new premises in the western suburbs of Christchurch ensured the survival of many businesses after the February 2011 earthquake.

Hi-tech manufacturer Enatel and web development company Hairy Lemon were two of those - Enatel relocating to Wigram and Hairy Lemon to Hornby.

Enatel managing director Gary Foot said one advantage of relocating was that the business, previously spread across four separate business sites in St Asaph and Tuam streets, was now in one much larger site in Wigram.

The hi-tech manufacturer produces standby power supplies for the telecommunications industry and solar inverters which convert electricity from solar panels into electricity suitable for everyday use.

Enatel's new location is close to the airport but traffic congestion was a problem. Morning and afternoon rush hours were "just a nightmare", Foot said.

But it was something to "grin and bear" because all the activity in the area was rebuild-related.

The firm was paying higher rent than before the earthquake but that was because its premises were much larger, Foot said. "But clearly there has been a significant increase in rental as a result of the earthquake."

Before the quake, one site had been offered for $100,000 a year, on a three-year lease, Foot said. Immediately after the quake, the landlord for that site had wanted a 10-year lease for $200,000 a year.

Another tenant accepted those terms within 48 hours.

Fortunately the firm had had its eye on its Wigram site before the September quake and was able to negotiate a seven-year lease. The company spent $1 million on a new fitout.

Web development company Hairy Lemon co-founder Graham Dockrill said its relocation to Hornby had been vital.

"Finding facilities that allowed us to continue business after the event, that continuity of business was incredibly important."

However the location, fit-out and size of its Hornby office was "not ideal", with only about half the office space of their former Victoria St site.

Rent was similar to what the firm had been paying in Victoria St.

The firm is returning to the city centre and is about to sign a lease for new premises.

- ? Fairfax NZ News

Source: http://www.stuff.co.nz/business/rebuilding-christchurch/7884663/Canterbury-businesses-find-ways-to-survive

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Syria presses heavy air bombardment of rebels

BEIRUT (AP) ? Syrian warplanes fired missiles at opposition strongholds around Damascus and in the north on Wednesday as Turkey, a key backer of the anti-regime rebels, appeared to distance itself from an earlier call to impose a no-fly zone.

The Syrian regime has intensified airstrikes in recent days following the failure of a U.N.-backed holiday truce over a four-day holiday that never took hold. Activists said at least 110 people were killed nationwide in airstrikes, artillery shelling and fighting Wednesday.

Wednesday's casualties pushed the death toll since the conflict began in March 2011 to more than 36,000, according to Rami Abdul-Rahman, the head of the Britain-based Syrian Observatory for Human Rights.

Much of the violence took place in rebellious suburbs of the capital Damascus and in the northern provinces of Idlib and Aleppo. The Observatory said government jets carried out multiple strikes in the eastern Ghouta district, a rebel stronghold close to the capital.

Airstrikes also hit the rebel-held city of Maaret al-Numan, according to Observatory, which gathers reports from a network of activists on the ground. The city straddles a key supply route from Damascus to Aleppo and has become a main front in the civil war.

In the past weeks, the regime has intensified airstrikes on rebel positions and strongholds, particularly Maaret al-Numan, a city of 180,000 people that fell to rebel forces on Oct. 10. A former resident of the city said more than 70 homes have been leveled as a result of air bombardments this week alone.

"The Syrian air force doesn't leave the skies. When the warplane goes, the helicopter comes," the resident who identified himself as Ahmad told The Associated Press in a phone interview. He spoke from a nearby village and would only give his first name for fear of reprisals from the regime.

Most of the city's inhabitants have fled due to heavy fighting, Ahmad said.

"Everyone has fled, you can't live here anymore," Ahmad said, adding that rebel groups, including the al-Qaida inspired Jabhat al-Nusra, had flocked to the area to defend it.

A bomb hidden in a garbage bag exploded in an area near Damascus that is home to a Shiite Muslim shrine, killing 11 people and wounding 39, state-run news agency SANA said. The blast was in a suburb of the capital housing the golden-domed shrine of Sayeda Zeinab, the Prophet Muhammad's granddaughter, which is popular with Iranian worshippers and tourists.

SANA also reported a car bomb explosion in the Damascus suburb of Moaddamiya and said it said caused several casualties.

By late Wednesday, the Observatory had reported more than 130 casualties nationwide, more than 40 of them government soldiers.

The U.N. refugee agency, meanwhile, said it delivered badly needed humanitarian aid to internally displaced Syrians in the northern cities of Aleppo and Idlib, as well as in Homs in the center of the country and Hassakeh and Raqqa in the northeast.

Speaking in Jordan, UNHCR's regional spokesman Ron Redmond said cooking materials, blankets, mattresses, and sanitary supplies were delivered to almost 3,000 Syrians who fled the fighting in the past weeks and have been left homeless.

The international community remains at a loss about how to stop the war in Syria. The U.S. and other Western and Arab nations have called on Assad to step down, while China and Russia have stood by the regime and blocked moves to censure Syria at the U.N. Security Council. Iran also backs the regime.

Internationally sanctioned cease-fires have failed and world powers appear to have stepped away from previous talk of imposing a no-fly zone or setting up a safe area in the country's north for civilians fleeing the violence.

Turkish Prime Minister Recep Tayyip Erdogan, a harsh critic of Syrian President Bashar Assad, said any such moves would need to come from the Security Council.

"This subject is something for the U.N. Security Council to decide," Erdogan said. "If the U.N. hasn't made this decision, we have no authority, no right to declare such a zone in northern Syria."

Erdogan said the experience of imposing a no-fly zone over Iraq to strike at Saddam Hussein had shown it came at a high price.

Syria's Foreign Ministry spokesman, Jihad Makdessi, lashed out at Turkey, accusing it of "destructive policies" against Damascus. He said support for the rebels from Turkey and Arab Gulf nations has fueled the violence, SANA reported.

The U.N.-Arab League envoy to Syria, Lakhdar Brahimi, met with China's Foreign Minister Yang Jiechi to solicit Beijing's support for international efforts to stop the bloodshed. Brahimi said he hoped "China can play an active role in solving the events in Syria."

Yang said that China is willing to work with the international community to make continuous efforts to achieve a "fair, peaceful and appropriate" resolution, according to Xinhua.

___

Associated Press writer Zeina Karam in Beirut and Dale Gavlak in Amman, Jordan contributed to this report.

Source: http://news.yahoo.com/syria-presses-heavy-air-bombardment-rebels-203027837.html

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4 NJ towns submerged after surge breaks levee

By NBC News staff and wire reports

A levee broke in northern New Jersey on Tuesday, flooding at least four towns with up to 6 feet of water in the wake of Hurricane Sandy, the National Weather Service said.

In a statement, the NWS said "portions" of Moonachie, Little Ferry, South Hackensack and Hackensack were submerged, with worse to come during Tuesday morning?s high tide, expected at about 10am ET.

"We are in rescue mode," said Jeanne Baratta, chief of the Bergen County Executive. There were no reports of fatalities as of yet, she told Reuters.

Smartphone users: Watch TODAY's live coverage of Hurricane Sandy

Baratta said the towns, along with parts of Carlstadt, had been "devastated" by the flood of water. The break came after Sandy, which dropped below hurricane status just before it hit the U.S. East Coast on Monday, flooded parts of the U.S. mid-Atlantic coast including New York City.

She told New Jersey newspaper, The Record, that the entire borough of Moonachie was underwater, and that it had lost its fire and police departments.

Baratta said as many as 1,000 residents may need to leave their homes and that people in a trailer park have had to climb on the roofs of their trailers to await rescue, NBCNewYork.com reported.

The National Guard, the State Police and local agencies are helping in the evacuation, The Record reported.

?

News site NJ.com reported that 150,000 were without power across Bergen County.

Reuters contributed to this report.

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Source: http://usnews.nbcnews.com/_news/2012/10/30/14801548-northern-new-jersey-towns-submerged-after-sandy-surge-breaks-levee?lite

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Real Estate Investing - Internet Marketing Consulting - Viral Video ...

Want More Business? Send Out Better Emails!

Source: http://richthomasinfo.blogspot.com/2012/10/want-more-business-send-out-better.html

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Supreme Court won't review "personhood" ballot measure

(Reuters) - The Supreme Court on Monday rejected an attempt by anti-abortion activists to place what they call a "personhood amendment" on the Oklahoma ballot to define an embryo as a human being from the moment of conception.

The anti-abortion group Personhood Oklahoma had appealed to the Supreme Court, challenging the Oklahoma Supreme Court's decision in April to strike down the ballot initiative.

The ballot question would have asked Oklahoma voters to amend the state constitution to expand the definition of a human being to include a fertilized egg. The state's highest court said the proposed constitutional amendment was "clearly unconstitutional" because the U.S. Supreme Court already had decided the issue.

Passage of a personhood law or constitutional amendment would have the effect of banning abortion in the state, both supporters and critics have said.

The Center for Reproductive Rights, the American Civil Liberties Union and local abortion rights groups sued in March to keep the proposed initiative off the November election ballot.

On appeal to the country's highest court, Personhood Oklahoma argued that the state court's decision to block the initiative took away their supporters' rights to free speech and to participate in the democratic process. But the U.S. Supreme Court, without comment, refused to hear the case, according to an order issued Monday.

Abortion rights groups welcomed the court's decision.

"Pure and simple, these tactics are an affront to our nation's Constitution and a bald-faced attempt to foreclose women's access to a full range of reproductive healthcare," Nancy Northup, president of the Center for Reproductive Rights, said in a statement.

Keith Mason, the president of Personhood USA, said the group and its local affiliates would go on trying in Oklahoma and other states to pass such a law through the legislature or the ballot box.

Similar initiatives were successful in placing personhood questions on the ballot in Colorado and Mississippi, but voters in both states defeated the amendments.

The case is Personhood Oklahoma v. Barber et al, U.S. Supreme Court, No. 12-145.

(Reporting by Terry Baynes in New York; Editing by Howard Goller and Cynthia Osterman)

Source: http://news.yahoo.com/supreme-court-wont-review-personhood-ballot-measure-180341228.html

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4 Productivity Tools to Efficiently Run Your Business | earningdiary ...

Running a business entails a lot of work, and having the right business efficiency tools to take care of some of your back-office operations can free up your timetable quite a bit. This way, you can focus your time and attention on things that are more important. Choosing the right tools doesn?t have to be a difficult exercise, especially once you?re made aware that there are effective but free or cheap tools like the ones below that work as good as their expensive counterparts:

1. Bitrix24.com

Productivity tools are essential for a business to thrive, especially in this cut-throat business environment. But having to purchase them individually can mean a big dent in your operating budget. An all-in-one tool that can practically save you a good chunk of money sounds just about the thing you would need, more so if you?re just starting out.

Bitrix24.com, a social intranet application that?s totally free for companies with a maximum of 12 employees, comes loaded with several business tools in one platform ? social intranet, a fully functional CRM, project management, activity planner, calendar, workforce monitoring, file and document sharing, just to name a few. Bitrix24, cloud-based as it is, can be accessed anywhere and anytime via your computer or smartphone. For companies with more than 12 staff members, Bitrix24 offers a subscription package for unlimited users that starts at $99 per month.

2. JetRadar.com

Even when your business is still small, business travel may be required. When those instances arise, it pays to know that budget airlines and online ticketing sites have made air travel significantly more affordable than it was, say, a decade ago. The downside, however, you would have to scan multiple sites to find the best and cheapest deals. Fierce competition has forced some airlines to shut down, and those that still remain are no longer pitching their promos to price-comparison sites, which, in turn, prompts consumers to check out multiple websites.

Absolutely free, JetRadar.com is a metasearch engine that pores through hundreds of flight and airline sites for the best and cheapest plane fare promos, and makes the gathered data easily accessible by practically anyone in a single website, drastically limiting the time and energy it takes to find and book the most economically attractive airfare deal. JetRadar offers hotel and accommodation listings, too.

3. Comindware.com

Automation has changed the business landscape forever. Through automation, businesses save on costs, streamline their operations and maximize the resources they?ve got on hand ? manpower, equipment and infrastructure.

Designed specifically for cross-functional teams and workgroups, Comindware.com is a software innovation that automates workflow processes, tracking of issues and task management. Comindware?s Workflow Builder capability allows even those without previous IT or designing experience to visually create and/or edit workflow processes by simply dragging and dropping items in the dashboard. And with ElasticData, the technology the application is built upon, you can design and create your workflow process now and edit it later (if needed) without having to stop or interrupt ongoing workflow processes. Within minutes, you may already deploy your newly created/edited workflow process.

If you wish to witness for yourself how Comindware would fare in your own unique environment, it is available for download for free for 30 days. And when you deem it the necessary automation tool for your company?s needs, attractive discount rates are offered.

4. PickyDomains.com

In a marketplace peppered with hundreds of thousands, if not millions, of similar products and services, a new business should make a resounding entrance to make heads turn. That starts with having a business, product, service or website name that?s unique and catchy, relevant and easy to remember. If you have no problem coming up with a name that?s all of the above, good for you. Otherwise, you might have to sit down with a friend or partner for a brainstorming session. If that still doesn?t work, branding agencies can take the burden off you, but for a price that can mean up to thousands of dollars.

An online naming platform that has been in business since 2007, PickyDomains already has a strong base of more than 50,000 registered contributors from different regions of the world. For a minimal amount of $50 for a name/domain or $75 for a slogan, you can already start receiving suggestions. Simply register with the site as a client, pay the downpayment (which depends on the service you signed up for) and send in your naming guidelines. If none of the suggestions you receive fits, you can always ask for your money back.

Related posts:

from your own site.

Source: http://www.earningdiary.com/blogging-tips/4-productivity-tools-to-efficiently-run-your-business/

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Introducing the Horror Movie Diet

Next time somebody razzes your for slumping on the sofa and watching movies instead of going out for a stroll, point them to a recent study that insists watching horror movies is actually good for your health ? they can help you lose a whole bunch of calories.

That?s right: studies undertaken at the University of Westminster in the UK revealed that a single scary movie can help you to lose about as many calories as a small chocolate bar. Which means that a Halloween weekend jam-packed with ten or fifteen horror flicks might serve you better than a trip to the gym. That?s what you can tell people, anyway, when they call you fat and lazy.

The study revealed that certain ?jump moments? increase the heart-rate significantly. Dr. Richard Mackenzie, a senior lecturer in cell metabolism at the University, said:

?As the pulse quickens and blood pumps around the body faster, the body experiences a surge in adrenaline. It is this release of fast-acting adrenaline, produced during short bursts of intense stress (or in this case, brought on by fear), which is known to lower the appetite, increase the basal metabolic rate and ultimately burn a higher level of calories.?

They even ranked the top 10 movies that?ll help you lose the most calories, with The Shining making it to the top of the list. Here were the results:

1.?The Shining: 184 calories
2.?Jaws: 161 calories
3.?The Exorcist: 158 calories
4.?Alien: 152 calories
5.?Saw: 133 calories
6.?A Nightmare on Elm Street: 118 calories
7.?Paranormal Activity: 111 calories
8.?The Blair Witch Project: 105 calories
9.?The Texas Chain Saw Massacre: 107 calories
10.?[Rec]: 101 calories

So, the lesson is, watch an unholy amount of horror movies this Halloween and stuff your face like an animal with all the delicious treats you can find. Things will just? equal themselves out, apparently.

Thanks, science!

Source: The Guardian

Did you enjoy this article? If so, we?d love to hear your thoughts in the comments below. It would be great if you subscribed to our RSS feed, followed us on Twitter or liked us on Facebook. There?s lots more where this came from! If you're interested in writing for us, feel free to submit an application.Hot Stories From Around The Web

Source: http://www.rottentomatoes.com/m/1926153/news/1926153/

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Homeschooling: 7 Common Myths | Modern Alternative Mama

?We homeschool.?

I have made this statement many times and heard it countless more times by my mother when she described my own education, despite this I always make this declaration with a slight feeling of nervous dread. I immediately expect the familiar eyebrow raise and ?oh?that?s nice? response.

I know that for most, home education is unknown territory; it?s unfamiliar and unknown. It is perhaps for these reasons alone that I should be confident and excited to share our chosen educational path. I should demonstrate more confidence? but this is often easier said than done. The usual concerns raised regarding homeschool are not always easy to explain or defend.

It is not always easy to explain how homeschooled children learn to socialise, how we, as parents, know how to teach them, or how they will fair long term with a homeschool background. The issues surrounding home education are largely unwarranted. However, ?homeschoolers? have come a long way in disproving these misconceptions over the past few decades.

Myth #1 ? Homeschoolers do not learn how to socialise.

Can children learn social skills in mainstream school? Yes, of course ? ?to a degree. But we cannot accept the notion that school is the only place, nor is it the healthiest place, to learn how to socialise. A child?s experience in school is significantly different to authentic, ?real life? society.

In ?life? our children interact with people of all ages, backgrounds, and mannerisms. They are required to communicate with other people both in person, over the phone, and online. it is important that they learn how to effectively cooperate and exchange differing opinions with neighbours, family and friends. In life outside of school children absolutely cannot escape the need to socialise. This is not such a requirement for children in school. Schoolchildren spend their days strictly in the company of their peers under the supervision and leadership of a handful of teachers. Children learn to behave within the social structure of their particular school, pecking orders, and school routines. It is when children are finally home that they learn how to socialise with the world at large.

Myth #1 Busted ? Homeschoolers have superb opportunities to learn how to socialise outside of school.

Myth #2 ? Parents Can?t Teach.

If we were to ask a dozen different teachers, from a dozen different cultural backgrounds, pedagogical theories, and eras, the best way to teach children mathematics we would undoubtedly receive a dozen completely different answers. Excellent teaching is not founded on the knowledge of how to teach it is fundamentally having the desire to teach and most?importantly?possessing a passion for learning. Some of the most brilliant teachers are those who simply love what they are teaching and can inspire a love of learning in their students. Encouraging a love for learning is something that we as parent do all the time. it is in fact parents above anyone else who care the most about the success of their children.

Myth #2 Busted ? The best teachers are the ones who care that their pupils love to learn ? parents are perfect for this job.

Myth #3 ? Homeschoolers Do Not Learn Mathematics.

When we think of teaching mathematics we often panic. Our thoughts ?immediately conjure the image of muddling through advanced calculus with our children and not having the faintest idea what we are talking about. Realistically though, children begin learning math at the beginning ? with counting. Parents are more than qualified to help children with the concept of counting. Adults have in fact solid foundations in these mathematical basics whether or not they believe they do. With a bit of?forethought, patience,?and with the help ?of a good mathematics curriculum, parents do an excellent job of helping their children learn math and homeschooled students commonly excel in University Mathematical and Scientific studies.

Myth #3 Busted ? Learning math begins at the beginning, with counting. Parents are?completely?capable teaching children how to count.

Myth #4 ? Homeschool Families Need to be Wealthy.

The belief that a family needs to be wealthy to successfully home educate is comparable to the idea that couples need to be wealthy to have children. In many ways extra money makes both of these life choices easier but wealth is not a prerequisite for either. Families ?make do? with what they have. Families who are not wealthy are often required to be more creative with their schooling methods ? but really, creativity is one of the most valuable tools for learning. Families who live on strict budgets create?curricular?instead of buying it; they source?resources?on-line, collaborate with other homeschooling families and take full advantage of libraries and museums. Instead of enrolling in many different extracurricular activities, special consideration is given to each child and his or her own unique talents and interests. Homeschooling families have the ability and time to focus on specific interests which, in many cases, eliminates time and money that might otherwise be wasted if the child was in public or private school.

Myth #4 Busted ? There are many educational resources available to the creative families. Homeschoolers do not need to be wealthy.

Myth #5 ? Homeschoolers Do Not Have Friends.

Children who do not spend their time in a classroom full of children will not have a classroom full of friends, true. But homeschoolers form endearing relationships outside of school that are often unique and long lasting. Children at home spend the majority of their time with?their?families and within their communities which means that homeschoolers commonly socialise with elderly neighbours and children of different ages.?Homeschoolers develop friendships with older and younger children easily and often having close relationships with siblings and family members. Also, although it not often considered?important?when we think of children and their social lives, homeschoolers grow?accustomed?to spending time alone without the stimulation of busy schoolrooms. Nurturing the skill of being comfortable in your own company is priceless for lifelong happiness.

Myth #5 Busted ? Children at home from close friends with family and neighbours and are also comfortable being on their own.

Myth #6 ? Homeschoolers Can?t Get into University.

I can personally bust this myth simply by saying that I was educated at home, from the first grade through high school, and I was accepted into University and thrived there. Homeschooling parents and students might need to think about college a few years earlier than mainstream families so they are able to prepare whatever necessary requirements their colleges of choice might demand but Colleges and Universities are homeschool friendly these days and there are several resources to help parents and students prepare.

Myth #6 Busted ? College and University admissions are growing easier and easier every year for homeschoolers.

Myth #7 ? Homeschoolers Don?t Do Sports.

This must be one of the easiest myths to bust regarding home education. Some of the greatest athletes choose homeschooling because they want to pursue their chosen sport and need the time to do so. Yes, it is true that homeschoolers do not participate in the iconic high school team sports and do not experience the spirit and culture that goes along with them but we have to remember that this ?culture? and ?spirit? is unique to certain geographical areas and do not represent the wide variety of sports available to talented young athletes. Homeschoolers have many, many opportunities to participate in athletics and there are many resources able to guide families towards the organisations that will be right for them.

Myth #7 Busted ? Many successful athletes choose to homeschool. There are many opportunities for homeschoolers to do sports.

Source: http://www.modernalternativemama.com/blog/2012/10/30/homeschooling-7-common-myths/?utm_source=rss&utm_medium=rss&utm_campaign=homeschooling-7-common-myths

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The Building Blocks Of Good Local SEO

It?s been a few months since I have written for SEL. I had to take a short ?sabbatical? to hunker down and focus on a major phase of development and updates on our own site.

It?s nice to get back to blogging but I have to admit that I feel a bit off the pace. Writing is like exercise; once you are out of practice the first time back takes longer and feels harder to produce content that you?re happy with.

Before I started writing this post I did a sweep through the last few months of Local Search and SEO articles on SEL and on other prominent blogs. I reminded myself of just how much information there is out there and how much new data we churn out each month. SEOs are information junkies! The more insights, research, data and charts we can consume the better; we love this stuff.

But this glut of information is overwhelming for business owners and even for some experienced SEOs to make sense of ? myself included.

Information is our greatest asset, but also a potential threat. We can also obsess about the minutiae and lose sight of the value of the key building blocks which make up solid, effective local SEO strategy. We are in danger of making SEO an impenetrable topic which daunts business owners rather than exciting them.

I think a important quality of a good SEO is someone who can think like an expert but talk like a layman.

With this in mind, I decided to peel back the layers of complexity and draw out what I consider to be the most simple yet valuable parts of good local SEO strategy.

I hope that this is useful for business owners by providing them a few fundamentals to focus on, and useful for SEOs by reminding us of the value in doing the simple things well.

Basic Building Blocks For Local SEO

For a local business owner, it?s helpful to understand the basics of good local SEO.

If you tackle SEO yourself or engage someone to do it for you, knowing what?s critical and what?s not will save you time, money and effort.

The 3 rule playbook:

1. Get your website up to scratch
2. Spread your business details far and wide
3. Be social! Promote yourself and get your customers to promote you

1. ?Get Your Website Up To Scratch

Since Google started to combine its normal search results and local search results, your website plays a big part in getting good rankings in local search results as well as normal search results.

There are several things you need get right on your website:

a) Make the website structure clear and accessible to search engines & users

You need to spend some time making sure that your website has a simple, flat hierarchy of pages with the most important pages linked to directly from the homepage. All the pages which you want?Google to view should be accessible; provide clear ?sign-posts? by using plenty of internal links between your pages, creating an XML sitemap and placing a robots.txt file on your site.

This ensures that Google?s crawlers go where you want them to go and they know which pages you consider to be the most important.

b) Fill your site with good content and plenty of it!

Having good content on your site has always been important but recent changes to Google?s algorithm have made it even more critical for effective SEO.

You need to make sure that you have plenty of content on your site which describes the services you offer and the locations you serve. Your content says everything about you ? to Google and to your site visitors ? so take some time to consider the search terms people might use to find your services, and then use these terms within the content of your pages. But don?t overuse them -?Google can penalize your site if you repeat phrases too often and stuff search terms into your content. Just make sure it sounds natural when you read it.

Don?t forget the text you can?t see. Be sure add descriptive ?alt text? to your photos & images and include your most important search terms in your page titles so they tell?Google exactly what each page is about.

Try and add new content to your site every week or 2 through a blog post or company update. This gives search engines a reason to come back to your site and re-crawl it. It can also help to generate backlinks to your site when other site owners & bloggers find it; and it gives you something useful to tweet, share and email your customers with. All of which can be very useful for your SEO and sales.

c) Make it easy for site visitors to contact you

Once someone gets to your site then make it easy for them to contact you. Display your contact details prominently on each page and use a simple contact form to enable users to request a call back.

If you operate from a physical location where your customers can come to you then put your address and link to a Google map on every page. This reinforces your location and leaves?Google in no doubt about where you?re located.

If you have multiple locations then have a contact us page which has all your locations as well as 1 page per location. If you have too many locations to do this in a sensible way then just be sure that Google can find each ?location page? easily through good internal links and sitemap.

2. ?Spread Your Business Details Far & Wide

The Internet is all about information. Websites contain information; directories curate information; Google filters information; mobile applications use information.

In your case the most important information is your business details ? your business name, postal address, phone number, description of services, photos, working hours etc?

Having your correct business details widely available is positive for local SEO and sets you up nicely to take advantage of the mobile-boom. Many of the same data sources which feed the desktop internet also feed mobile sites and applications so even if your website isn?t mobile enabled your business will appear on popular mobile applications.

There are 3 actions to focus on -

a) Get your information on to as many local directories and sites as possible

There are hundreds of local, niche or national directories you can submit your business information to. You can either submit directly to them or go via ?data aggregators? who sell information to directories. Using both direct submissions and submitting to aggregators ensures that your information gets on to as many sites as possible.

b) Fix incorrect information

If your business has changed name, moved location or switched phone numbers then the chances are that somewhere online your old information is hanging about like a bad smell. Having old or incorrect information displayed on directories is confusing for Google and your potential customers. This can hamper your SEO performance so you should update wrong information as quickly as possible.

If you can submit an update directly to a directory then do it. This ensures that your information is updated quickly and gives you control of that information moving forward.

c) Take control of that information

Should you ever move location, change phone number or want to add more detail to your business information, then having control of your directory listings and aggregator profiles is crucial.

You can do this by claiming your listings on directories; it?s pretty time intensive to claim each listing but once you have control then you can update, enhance or even delete your listings at your own discretion.

See below for a list of services & data aggregators which can help with distributing your business information & claiming your profiles.

3. Be Social! Promote Yourself & Get Your Customers To Promote You

Google is putting more and more value in ?social votes? for your business (e.g. tweets, likes, shares & check ins) and many SEOs expect these to be more valuable than traditional backlinks in the near future.

Here are 3 things to concentrate on -

a) Register your business on most prominent social sites

It?s surprising how many local businesses still haven?t done this so make sure you?re not one of them! Get yourself a Twitter, Google+ and Facebook page for your business.

If your business has a location which people come to then your should also have a Foursquare profile so customers can ?check-in? when they visit.

b) Make it easy for site visitors & bloggers to spread the word about your business

Do the simple stuff well. Make sure you have prominent tweet & share buttons on every page of your site. Encourage your customers to follow you on twitter and ?friend? you on Facebook; make it worth their while by offering perks and special deals which are only available to your followers/friends.

As you build your following, use it. Be pro-active and share all your blog posts, updates or special offers on all the social sites you use. Combine your social activity to your content. Every time you write a new blog post then tweet it. Every time you launch a special offer, share it on Facebook & Google Plus.

And think about how you can give those in your network a reason to share and re-tweet your news. Incentivize them with some extra value or prizes for promoting your business for you.

c) Get your customers to leave online reviews on Google+, Yelp & other directories

Getting your customers to leave online reviews for your business has 2 benefits.

Firstly, reviews can help to improve your local SEO ranking. Secondly, and more significantly, they will help to convince potential customers to choose your business over a competitor.

If you have more reviews and a better rating than other businesses listed side by side with you on Google, then which business is a potential customer going to try first?

Google+ & Yelp have the greatest reach of potential customers so you should?prioritize reviews on these sites. Everyone knows that Google is the king of local, but did you know that Yelp is the sole provider of reviews to the new Apple Maps service? Think of all those iPhone users wondering around your neighborhood!

However, it?s good practice to have reviews on a mix of directories because they all have their own audiences and value;? if you have a strong niche directory for your industry (think TripAdvisor, Urbanspoon) then make sure you include them as part of your review campaigns.

Oh, One More Thing?

It won?t be long before Internet use on mobiles outstrips the desktop so local businesses need to make sure they take advantage of this powerful and targeted opportunity.

As a start, you should make sure that:

• Your website is optimized for mobile or has a mobile version ? it?s pretty quick and cheap to do these days
• Your business is listed on Apple Maps (see list of data providers for Apple Maps)
• Your Google+ listings is displayed in Google Maps
• Your business is listed on all prominent local apps (see list of popular Local Apps)

List of US & UK data aggregators:

1. Localeze ? US data aggregator
2. InfoUSA ? US data aggregator
3. Axciom ? US data aggregator
4. Thomson ? UK data aggregator
5. Local Data Company ? UK data aggregator
6. Market Locations ? UK data aggregator

List of data distribution & local listing services:

1. UBL.org ? US, Canada, UK & Australia
2. Yext ? US
3. Citation Burst (by Brightlocal) ? US, Canada & UK

Opinions expressed in the article are those of the guest author and not necessarily Search Engine Land.

Related Topics: Local Search

Source: http://searchengineland.com/the-building-blocks-of-good-local-seo-137825

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Mommy to ?Bee? Baby Shower | Occasions Magazine

Becoming a mother is one of the greatest joys this world has to offer, and so is planning for it. Baby showers are such a fun way to celebrate the big occasion and can be decorated in so many different ways. This year, instead of going with a typical pink or blue theme go with something bright, fun and totally adorable. The ?Mommy to bee? theme is one of my absolute favorites and is perfect for celebrating either a girl or boy.

Make everything yellow and black, from the snacks to the door decor. I especially love the hot new trend of creating a laundry line of baby outfits. They are a great decoration idea and can later be worn by the newborn. I love ideas that serve as a dual purpose! (Photography via: Pinterest).

Go all out with the yellow, incorporating lemon bars, lemon drops and lemonade! The color theme will look even better when done outside because of the way it pops against the green grass and blue sky. (Photography via: Pinterest).

Invitations set the stage for any party, so include every detail possible when designing it. This invite is done so well that I wouldn?t change anything about it. It?s clever, cute and includes every bit of information needed. PERFECT! (Photography via: Etsy).

Dinnerware is just as important as everything else, so make sure it matches! These themed paper plates and napkins can bring to life the entire theme, especially if you don?t want to go overboard with other decorations. Just by adding these to the table you will have created a ?buzzing? atmosphere. (Photography via: Pinterest).

Guests, bring a gift that the mom-to-be will LOVE. A homemade diaper cake with bee-inspired additions is a gift that will be used daily and will be cherished forever. ?(Photography via: Etsy).

Dive into a bee-themed baby shower to showcase your baby girl or boy. The colors are great for summertime fiestas and decorations are easy to create and find. Your friends and family will be buzzing about this adorable party for years.

Katie | October 29th, 2012 | See all posts by Katie

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Source: http://www.occasionsonline.com/weddings-and-parties/colors-and-themes/mommy-to-bee-baby-shower-18761

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Most Computers Usually Aren't Protected Towards Viruses, Malware ...

Malware technology is one of the fastest and increasingly additional threatening versions of terrorism. Criminals around the globe use malware technologies to deceive, cheat, steal, damage and terrorize individuals, companies and corporations.

Malware technology refers to any type of application that may be created with malicious intent. The software program, through deceptive indicates, sneaks into a computer?s operations without an user giving any permission to install the malware.

Lots of many people don?t contemplate malware technologies as terrorism, but a further look shows the powerful connections between conventional terrorism and malware as cyber terrorism.

The goal of malware technologies

Deceive

The technology pretends to become a thing trustworthy or to provide a required service. Instead through deception, malware gains sensitive details (account information, addresses, phone numbers, social security numbers, pin numbers).

Steal

With the data of a firm or a person, the criminal behind the malware can take more than that person?s identity, steal income and ruin their credit background.

Cripple

Not all malware is always to steal capital or identity. Often malware seeks to steal manage. For people and businesses alike, a loss of control of their details and personal computer systems is usually crippling. Hackers have shut down key web pages that include CNN, Google, New York Instances and other individuals, costing millions of dollars. The malware employed is just not meant to obtain capital for the hacker, but rather to be a show of superfluous power and manage.

Sorts of Malware

Viruses

Trojan horses/Viruses/bots

Malware regularly requires the form of Trojan viruses hidden behind the scenes, stealing and sharing sensitive info with criminals. Remote-controlled digital bots can do the exact same issue and take more than computers too.

Worms

Worms are viruses that install themselves on a personal computer with intention of spreading like an illness. In the past, worms have been spread via e mail attachments. 1 person downloads an e-mail infected having a worm. The individual passes the e-mail along as a result spreading the worm to other people. Worms can steal information, steal an user?s manage on the personal computer and in many cases shut down a sizable network of computers at a designated time, crippling computers across the world.

Spyware

Spyware is often a variety of computer software that installs itself without having an user approving it. Acting and appearing as a regular program, the spyware garners sensitive facts. Spyware will often take the form of Antivirus applications. The programs will say that a laptop or computer an user has a virus that the spyware can eliminate. Hunting like a reputable plan, users spend for the antivirus, giving out sensitive information and facts to criminals in the method, only to be duped by software that they learn is useless.

Adware

Spyware will often attach itself to legitimate applications. Adware is a specific kind of spyware that transmits annoying, repetitive and continuous ads to a computer?s screen, producing ad income for the designer whilst tormenting the laptop or computer user.

In the event the above examples aren?t enough to show how malware technology terrorizes then give consideration to identity theft. Malware engineering is rapidly becoming one particular of your most effective tools to commit identity theft. In turn, identity theft may be the fastest rising crime in the United states of america. The loss of security that includes identity theft amounts to terrorism on a person level. The emotional and economic toll robs innocent persons of personal security. Malware technologies allows identity theft to take place on an enormous scale, draining millions of dollars from the U.S. economic climate every year and funneling it to other nations.

For your info, Looking For An Antivirus Firewall Software Option For Private Use can present you with additional information on The Antivirus Program One Can Believe In: What Benefits Really Are A Should Have In Antivirus Software?. Go to the website link for extra details!

Source: http://www.healthuse.com/most-computers-usually-arent-protected-towards-viruses-malware-trojans-use-antivirus-to-safeguard-your-laptop.html

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Repopulation of countryside is essential tool to avoid major fires, Spanish experts say

ScienceDaily (Oct. 28, 2012) ? The Universitat de Val?ncia presented a preliminary report on the major fires Valencia suffered this summer. The report, lead by the professor of physical geography Alejandro P?rez Cueva, suggests that repopulation of the countryside is an essential tool to avoid major forest fires, and points out alternative solutions such as biological firewalls that involve developing pastures.

The document was presented during the celebration of the 1st Forum of Forest Fires Universitat de Val?ncia-Ayuntamientos, which is an encounter between the academic institution and the town councils to discuss the forest fires that took place last summer. It was held at the Botanic Gardens and its goal was to detect 'the needs of the towns affected by the fires and promote the relations between the local authorities and the University experts', as the Vice-Principal stated.

The experts analyzed this summer's major fires -Benag?ber, La Safor, Cortes, Andilla and Chulilla-, which destroyed a total of 63.520 hectares. 'We are studying the basic elements of the disasters like the use of the land and the weather conditions, but also the impact of the fires on biodiversity', said P?rez Cueva. For example, the Andilla and Cortes fires affected valuable areas including the Sierra Calderona nature reserve, Mart?s, El Ave, and Malacara ranges, La Mola de Cortes and El Caroig, or the central stretch of the river Palancia; four micro flora reserves; three fauna reserves in Alcublas and two caves used by bats.

This report also analyzes socio-economic and demographic issues. 'We can see once again that population decline in rural areas has favoured major fires', adds the professor. The municipal areas that have suffered the most are Dos Aguas (94,9%), Macastre (77,3%), Saca?et (67,45%), Alcublas (66,6%), Bugarra (66,2%), Teresa (59,38%), Catadau (49,2%), Llocnou de Sant Jeroni (42,11%), and Chulilla (38,36%).

'Our work proves that conventional firewalls and natural barriers have not worked, so it is urgent to implement biological firewalls, something which is already included in the regional forest planning regulation. This involves recovering traditional activities such as pastures or farming activities', P?rez Cueva said. He also pointed out the importance of avoiding the use of heavy machinery on burned land to avoid erosion.

Regarding the influence of the weather, scientists analyzed the disasters and found that the wind caused the fire to behave in three different ways. In the first of the fires, Benag?ber (440 hectares), flames were caused by a cold breeze that stopped at nightime. In the second one however, La Safor area (1.329 hectares), there was a central focus and variable East and West winds whereas the three last major fires in Cortes (32.443 hectares), Andilla (21.249 hectares) and Chulilla (8.057 hectares), were characterized by the classic and very persistent South-East wind.

The towns' mayors claimed for a political will to implement effective measures of recovery. Manuel Civera from Alcublas stressed the economic value of the natural and environmental resources as well as the food products that are provided by these inland towns. He also added that despite all the regional, national and European regulations depopulation has not been avoided, so there must be a real political effort to change the situation.

The representative of the town council of Enguera, Santiago Ar?valo, stated that 'there will be no society without a cohesion between the coastal zones and inland areas.' He also stressed the need to start new economic activities such as the use of forest biomass to produce energy.

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Source: http://feeds.sciencedaily.com/~r/sciencedaily/~3/XRSiZx1XvLU/121028160637.htm

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Alternative AVENGERS: Saving Gotham

You are a member of the new Avengers, you have been commissioned by Batman to help rebuild Gotham city.

Owner:

Game Masters:

Topic Tags:

Forum for completely Out of Character (OOC) discussion, based around whatever is happening In Character (IC). Discuss plans, storylines, and events; Recruit for your roleplaying game, or find a GM for your playergroup.

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Can i reserve a spot? I will make mine maybe tomorrow...

MiraMija

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Sure can, just make sure you post at least once every three days

WadeJackel

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I'm all over this, Wadeykins. Will need some time to come up with a character, though!

kexia

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Cool, oh your exempt from the five day thing, you always follow through on RPGs ;)

WadeJackel

Member for 1 years

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UCB's next generation drugs take over after blockbuster expiry

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